\nThe use of partial least squares path modeling in international marketing
Authors
Jörg Henseler, Christian M. Ringle, Rudolf R. Sinkovics
Journal
Radboud Repository (Radboud University)
Year Published
2009
Publisher
Radboud University Nijmegen
Citations
10923 citations
Type
Book
Topics & Concepts
Abstract
\nThe use of partial least squares path modeling in international marketing - Full text available via OpenAlex
Data provided by OpenAlex - An open catalog of the world's scholarly papers, researchers, and institutions