International Journal Open Access

Estimating Nonresponse Bias in Mail Surveys

J. Scott Armstrong, Terry S. Overton

Journal of Marketing Research

1977

SAGE Publishing

11913 citations

Article

Non-response bias (0.89) Econometrics (0.67) Statistics (0.56) Survey data collection (0.45) Computer science (0.33)

Estimating Nonresponse Bias in Mail Surveys - Full text available via OpenAlex

J. Scott Armstrong

Terry S. Overton

Data provided by OpenAlex - An open catalog of the world's scholarly papers, researchers, and institutions