International Journal

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller

Journal of Marketing

1993

SAGE Publishing

14662 citations

Article

Brand equity (0.93) Brand management (0.77) Brand awareness (0.74) Business (0.70) Marketing (0.67)

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - Full text available via OpenAlex

Kevin Lane Keller

ORCID

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