Estimating Nonresponse Bias in Mail Surveys
Authors
J. Scott Armstrong, Terry S. Overton
Journal
Journal of Marketing Research
Year Published
1977
Publisher
SAGE Publishing
Citations
10282 citations
Type
Article
Language
EN
Topics & Concepts
Abstract
Estimating Nonresponse Bias in Mail Surveys - Full text available via OpenAlex
Author Details
J. Scott Armstrong
ORCIDTerry S. Overton
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