Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
Authors
Xinshu Zhao, John G Lynch, Qimei Chen
Journal
Journal of Consumer Research
Year Published
2010
DOI
Publisher
Oxford University Press
Citations
12426 citations
Type
Article
Language
EN
Topics & Concepts
Abstract
Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis - Full text available via OpenAlex
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