International Journal Open Access

The theory of planned behavior

Icek Ajzen

Organizational Behavior and Human Decision Processes

1991

Elsevier BV

87904 citations

Article

Theory of planned behavior (0.86) Psychology (0.79) Expectancy theory (0.70) Normative (0.68) Variance (accounting) (0.58)

The theory of planned behavior - Full text available via OpenAlex

Icek Ajzen

ORCID

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