A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Authors
Richard L. Oliver
Journal
Journal of Marketing Research
Year Published
1980
Publisher
SAGE Publishing
Citations
14396 citations
Type
Article
Language
EN
Topics & Concepts
Abstract
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions - Full text available via OpenAlex
Author Details
Richard L. Oliver
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