International Journal

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt

The Journal of Marketing Theory and Practice

2011

Taylor & Francis

21502 citations

Article

Structural equation modeling (0.86) Partial least squares regression (0.72) Silver bullet (0.66) Latent variable (0.51) Computer science (0.44)

PLS-SEM: Indeed a Silver Bullet - Full text available via OpenAlex

Joe F. Hair

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Christian M. Ringle

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Marko Sarstedt

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