International Journal

The Behavioral Consequences of Service Quality

Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman

Journal of Marketing

1996

SAGE Publishing

11916 citations

Article

Service quality (0.66) Quality (philosophy) (0.64) Service (business) (0.60) Conceptual model (0.58) Marketing (0.53)

The Behavioral Consequences of Service Quality - Full text available via OpenAlex

Valarie A. Zeithaml

ORCID

Leonard L. Berry

ORCID

A. Parasuraman

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